Renovation

The Southern District of Longfu Temple leverages core urban resources, including the Palace Museum, Wangfujing, Sanlitun, and Nanluoguxiang. Targeting young consumers and driven by neo-consumerism, it creates a Beijing-style cultural commercial street that integrates social interaction, personal expression, and innovative experiences, responding to the diverse demands of contemporary urban lifestyles.

The project integrates Districts A, B, and C to strengthen connectivity and synergy, unlocking overall commercial value. It activates two grey spaces to establish a continuous and wanderable spatial experience. Simultaneously, it optimizes pedestrian circulation, highlights key entrance nodes, and integrates vertical transportation systems to enhance overall orientation and the arrival experience, constructing an efficient and rhythmic commercial circulation system.